FOOTBALL IS FOR FOOD

Turnovers. Scrambles. Pancake blocks?

At Super Bowl LX we kept the foodball conspiracy going with die-hard conspiracy theorist Matthew McConaughey trying to convince die-hard NFL fan Bradley Cooper that football truly is one big ploy to sell food.

And since there’s a buffet of evidence that we couldn’t fit into one :60 second Super Bowl commercial — we handed the keys over to everyone to build their own. All in the Uber Eats app. Just like building a burrito bowl, but instead of picking ingredients, you pick scenes, cameos, and even the ending.